What is Social Influence Marketing?
Read a great article from Razorfish today and wanted to share it with you. (Big thanks to @Guykawasaki for the tip).
What is Social Influence Marketing?
Social Influence Marketing (SIM) is about employing social media and social influencers to achieve the marketing and business needs of an organization. Social Influence Marketing is about recognizing, accounting and tapping into the fact that as your potential consumer makes a purchasing decision, he or she is being influenced by different circles of people through conversations with them, both online and off. It is not enough to market to the consumer anymore; as a marketer you also have to market to each individual’s social influencers throughout the marketing funnel.
I’ve adjusted this slightly to address church leaders:
Social Influence Marketing (SIM) is about employing social media and social influencers to achieve the positioning needs and mission of the church. Social Influence Marketing is about recognizing, accounting and tapping into the fact that as your potential attender makes a decision, he or she is being influenced by different circles of people through conversations with them, both online and off. It is not enough to communicate to the attender anymore; as an pastor, leader, advocate you also have to communicate to each individual’s social influencers throughout the social marketing funnel.
Thoughts?
