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	<title>CJ Alvarado &#187; Innovation</title>
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	<link>http://cjalvarado.com</link>
	<description>Open Leadership // Technology // Innovation</description>
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		<title>On Risk</title>
		<link>http://cjalvarado.com/2010/07/02/on-risk/</link>
		<comments>http://cjalvarado.com/2010/07/02/on-risk/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 19:47:22 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://cjalvarado.com/?p=1568</guid>
		<description><![CDATA[The moment you choose to act upon an idea you take a risk. Risk of not being heard, not understood, not seen as &#8220;marketable.&#8221; You risk being told no, not now, not for us or not ever. The question is then, is it worth it? At different points in my life I have heard all of the above but my answer to the question is the same. It&#8217;s worth it. Sometimes an idea has what it takes to make it and sometimes it doesn&#8217;t. I learn something new every time  which is why it&#8217;s worth it.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pepsi Trades Super Bowl for Social Media</title>
		<link>http://cjalvarado.com/2009/12/23/pepsi-trades-super-bowl-for-social-media/</link>
		<comments>http://cjalvarado.com/2009/12/23/pepsi-trades-super-bowl-for-social-media/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 22:20:59 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://cjalvarado.com/?p=1358</guid>
		<description><![CDATA[Companies allocating marketing dollars away from traditional marketing to social media has been happening for some time now. That&#8217;s not a big surprise. However, the beverage giant Pepsi Co., just announced that they are pulling out of advertising during the Super Bowl.  Instead they will focus on a $20 million social media advertising campaign. ABC News reports &#8220;that the company will launch the Pepsi Refresh Project on January 13, where online users can submit ideas to help &#8216;refresh their communities to make a better world.&#8221;  This is a very bold move into the social marketing arena that I have not seen from any other company this size.  Maybe Pepsi believes it can get a better response for those dollars by using social media.  I wouldn&#8217;t disagree.  So what does it cost to advertise during the Superbowl anyway?  According to Wikipedia: &#8220;Prices for advertising space can typically cost millions of dollars; 30 seconds of advertising time during the 2010 telecast is expected to cost US $3.01 million.  This excludes production costs and fees for actors, equipment, ad agencies, directors, crew and other personnel. In 2009, NBC sold out all the advertising spots for record revenue US $206,000,000.&#8221; According to the Examiner:...]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Focus on Being Remarkable</title>
		<link>http://cjalvarado.com/2009/11/09/focus-on-being-remarkable/</link>
		<comments>http://cjalvarado.com/2009/11/09/focus-on-being-remarkable/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:20:13 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://cjalvarado.com/?p=1341</guid>
		<description><![CDATA[I read a great post today from Seth Godin.  Read full post here. But what about you and your organization? As you get bigger and older, are you busy ensuring that a bad thing won&#8217;t happen that might upset your day, or are you aggressively investing in having a remarkable thing happen that will delight or move a customer? Here&#8217;s a rule that&#8217;s so inevitable that it&#8217;s almost a law: As an organization grows and succeeds, it sows the seeds of its own demise by getting boring. With more to lose and more people to lose it, meetings and policies become more about avoiding risk than providing joy. Solution?  Focus on being remarkable at something.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Pursuing Elegance</title>
		<link>http://cjalvarado.com/2009/10/01/pursuing-elegance/</link>
		<comments>http://cjalvarado.com/2009/10/01/pursuing-elegance/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 20:30:02 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://cjalvarado.com/?p=1002</guid>
		<description><![CDATA[In his article &#8220;In Pursuit of Elegance,&#8221; Guy Kawasaki present 12 tips to pursuing elegance.  Here are a couple that really stood out to me.  Read the entire article here. Question: Why is elegance so important? Answer: Elegance cuts through the noise, captures our attention, and engages us. The point of elegance is to achieve the maximum impact with the minimum input. It’s a thoughtful, artful subtractive process focused on doing more and better with less. That’s especially important during this economic crisis when everyone is trying to move forward while consuming fewer resources. Question: Why do companies with unlimited money continue to put out such crap? Answer: I’m not sure anyone has unlimited money at the moment, but even those less worse off than others probably suffer from a dire lack of two things: discipline and discrimination. The enemies of elegance are (1) adding and (2) acting. The notion of subtraction goes against how we’re hardwired which is to push, collect, hoard, store, and consume. We’re natural-born adders which is partly why elegance is so elusive. Whether we’re talking about a product, a performance, a market, or an organization, our addiction to addition results in inconsistency, overload, or waste—and...]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>SF Giants Save a Million Bucks With Telecommunications Upgrades</title>
		<link>http://cjalvarado.com/2009/07/27/sf-giants-save-a-million-bucks-with-telecommunications-upgrades/</link>
		<comments>http://cjalvarado.com/2009/07/27/sf-giants-save-a-million-bucks-with-telecommunications-upgrades/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 17:05:47 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://cjalvarado.com/?p=1095</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Four Seasons Hotel Uses Twitter</title>
		<link>http://cjalvarado.com/2009/06/14/the-four-seasons-hotel-uses-twitter/</link>
		<comments>http://cjalvarado.com/2009/06/14/the-four-seasons-hotel-uses-twitter/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 19:30:31 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://cjalvarado.com/?p=1035</guid>
		<description><![CDATA[This video was such a great video about the director of marketing at the Four Seasons Hotel in Palo Alto using twitter. Enjoy.]]></description>
		<wfw:commentRss>http://cjalvarado.com/2009/06/14/the-four-seasons-hotel-uses-twitter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top of Mind</title>
		<link>http://cjalvarado.com/2009/03/23/top-of-mind/</link>
		<comments>http://cjalvarado.com/2009/03/23/top-of-mind/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 22:48:12 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://cjalvarado.com/?p=891</guid>
		<description><![CDATA[Two filmmakers from Germany used a projector and a video camera to bring the topic of homelessness, a problem often ignored, to the top of people&#8217;s minds. Often people don&#8217;t grasp how important an issue or an idea might be the first, second or even the 3rd time you tell them. Sometimes all we need to do is find creative ways to tell stories that can provoke change.]]></description>
		<wfw:commentRss>http://cjalvarado.com/2009/03/23/top-of-mind/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Create An Experience</title>
		<link>http://cjalvarado.com/2009/03/20/create-an-experience/</link>
		<comments>http://cjalvarado.com/2009/03/20/create-an-experience/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 16:29:29 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Open Leadership]]></category>

		<guid isPermaLink="false">http://cjalvarado.com/?p=883</guid>
		<description><![CDATA[See more funny videos and TBT Videos at Today&#8217;s Big Thing. I love that Southwest is passionate about creating an experience for there customers. Here&#8217;s the beauty in their approach, it&#8217;s all organic. They allow their employees to contribute to what is normally a pretty mundane process and create an experience by using whatever talent they may have. Jokes, Humor, Looks, Song and yes rapping are all fair game at Southwest. How are you creating an experience?]]></description>
		<wfw:commentRss>http://cjalvarado.com/2009/03/20/create-an-experience/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>I am Second</title>
		<link>http://cjalvarado.com/2008/12/12/i-am-second/</link>
		<comments>http://cjalvarado.com/2008/12/12/i-am-second/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 06:19:54 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[I am second]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://cjalvarado.com/?p=690</guid>
		<description><![CDATA[I am Second is a new site that is telling people&#8217;s stories.  I like it already.  It&#8217;s clever, very well done and I think relevant for today. For more info click here.]]></description>
		<wfw:commentRss>http://cjalvarado.com/2008/12/12/i-am-second/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Are you a Rockstar?</title>
		<link>http://cjalvarado.com/2008/12/12/are-you-a-rockstar/</link>
		<comments>http://cjalvarado.com/2008/12/12/are-you-a-rockstar/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 08:38:02 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Are you a Rockstar]]></category>
		<category><![CDATA[rockstar]]></category>

		<guid isPermaLink="false">http://cjalvarado.com/?p=669</guid>
		<description><![CDATA[Stop trying to be a rockstar.  Stop.  It won&#8217;t work.  The idea of a rockstar for starters is an illusive idea.  It evolves and is perpetually being redefined.  A rockstar in one era meant carrying a comb in your back pocket and slicked back hair.  It represents something totally different today and will 10 years from now.  Yet we live in a culture where people want to be rockstars.  They&#8217;ll dress a certain way, try and maintain a lifestyle and reach for a status that resembles an inaccurate reflection of who they are never really attaining quite what they are looking for.  Geez, that&#8217;s alot of work for nothing!  If only that time and energy was spent on being ourselves and finding our sweet spot we&#8217;d probably reach our goals a whole lot faster and be so much more satisfied. There is a lesson in here for churches too.  Especially the ones that become so focused on replication instead of innovation.  Correlation does not imply causation and yet it amazes me how much time and energy we can spend trying to produce the same exact results as such and such church or organization.  I went to college not far from...]]></description>
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		<slash:comments>6</slash:comments>
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