Innovation Series: Chances With Wolves
The Innovation Series feature creatives that are exploring new ways to share their passion with the world.
10 years ago if you had a beloved music collection of rare jazz recordings and wanted to share it with the world, it would be practically impossible to do so. The internet and social technology is changing that by giving creatives a platform to share their work with the world and discover new work. Among the many who have embraced technology as a platform, is a trio call Chances With Wolves. They produce an online independent radio show that exists “to present overlooked hauntingly beautiful music” says one of it’s founders.
So much music gets produced and released and then subsequently overlooked…
They’re passionate about finding familiar songs that have been put in new contexts and share them with the world but with over 125 radio shows under their belt ,how do they keep the station’s content fresh?
You’re never going to hear all the amazing music there is to hear. Ever. I’m talking about old records, I’m not even talking about the fact that they keep making new ones. I keep thinking it’s going to end and it doesn’t. I like that.
There is a lesson here, a niche like “hauntingly beautiful music” may seem like an extremely narrow one with a tiny collection of music and a community of followers to match, but on a global scale this niche can represent millions of songs and people. That is what is often overlooked, underestimated and disregarded. It’s not exactly the “gold rush,” but for those who have something worth sharing and looking to build a community around that, it’s never been easier. Hey, you never know, you might make a few bucks doing so too!
