State of The Internet
Here’s another cool video on the State of the Internet. Some great stats in here.
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
Toyota’s “Restore” Commercial
Yesterday I was watching the Olympics when a Toyota commercial came on. The commercial was not about another hybrid but about Toyota’s latest bout with their brake recall. The recall has dealt a major blow to sales and to consumer confidence in the Toyota brand. A commercial dedicated to “restoring”something was a strong indication to me that “geez something most really be wrong.”
With some 9 million recalled vehicles worldwide and counting, Toyota has undoubtedly had to publicly address this issue. I don’t know all the ins and outs regarding the recall (there are plenty of articles out there right now that speculate what is happening) but there are 3 simple things I appreciate from Toyota’s commercial that I think organizations can learn from.
1. Fess up and own your mistakes.
The commercial starts with the line:
“History has shown that a good company will fix its mistakes but a great company will learn from them…”
2. Reassure consumers that you are fixing the problem.
Most would probably assume Toyota would fix the problem. Toyota, however, chose to communicate that they are working on the problem. By doing so, they help shape consumer perceptions by reassuring them that they are on it and resisting the temptation to try and hide the blunder.
3. Wrap it all in humility.
Make no excuses and wrap your message in humility.
“We’re working to restore your faith in our company by providing you with safe and reliable vehicles…”
What were your thoughts when you saw this?
Chasing the Expert
I’m not a business/leadership guru so I approach this post with humility but the idea of finding that “one right person” just feels like a waste of time in situations where a group of smart people or an active community already exist. When I say that “chasing the expert” is not always the answer I’m not knocking the expert and I’m definitely not saying that we don’t need the experts because we do. We need them, always will and everyone should strive to be one in an area but the idea that “the right person” is the only way “to the right answer” in my opinion is flawed. Especially when a multitude of creative “solutions” exist right in our back yard via a community? Overlooking this is to miss out on the largest natural deposit of information and ideas around. I have grown to really lean on my community.
On Groups
In most cases, decisions are made by small exclusive groups that consist of the same people. This is actually not a huge problem as long as you can maintain the following:
1. Diversity-Less about ethnicity and age and more about experience.
2. Independent Thinking-Once people stop thinking independently the collective wisdom of the group diminishes.
As smart and well intentioned as the group might be anytime you don’t have diversity and independent thinking you develop “groupthink.”
Groupthink is a type of thought exhibited by group members who try to minimize conflict and reach consensus without critically testing, analyzing, and evaluating ideas.
This also happens when people in the room start to “go with the flow” with someone because that someone is some one. Many times, the proposed “solutions” go uncontested. It’s so common and yet so dangerous.
I tell my team on a number of occasions that over time if I sense they are blindly agreeing with me, I start to worry. I actually consider it a form of laziness. Seriously. The truth is, regardless of what I say or how I say it, I’m about as right on stuff as I am lucky. I need and want people to debate the issues until the best idea surfaces. Groupthink becomes the erosion of impact and effectiveness.
What’s worse about this is when leaders use their influence to create groupthink intentionally or unintentionally but that’s a different post. How many leaders do you know choose to put themselves in a room with as diverse group of people as they can? Maybe lots of leaders do (in actuality that was the set up question). How many do that while ensuring and encouraging that all are independent thinkers too? How is independent thinking rewarded? That’s the key. We give out gold stars/street cred/props sometimes to those who provide a path of least resistance for our ideas even if it leads to mediocrity.
A way to prevent this is by adding a little “PUDAKI” to your meetings and groups.
PUDAKI is an acronym for: Pure Unfiltered Debate Around Key Issues.
I find that a little (and sometimes a lot of) PUDAKI keeps the idea and solution bucket nice and full but the only way it exists is if the group feels the freedom to be independent thinkers. A group of smart diverse and independent thinkers can usually come up with the best solutions over the long haul (I’ll write a post about that research some other time). I have found that a group, as long as it’s diverse, has more creative and unbiased ways at solving a problem too. In this day in age, your best idea may come from the places and people you least expect it from so OPEN up. Make sure your peeps aren’t scared to debate. Often something at some point made the environment feel unsafe. Talk about it. When this is firing on all cylnders the language of ‘chasing the expert” seems way less frequent.
I end with this quote: “If a group is so unintelligent that it flounders without the right expert, it’s not clear why the group would be intelligent enough to recognize the expert when it found him.”
Do you think groups can be trusted to solve problems? If so, how do you maintain independent thinking to prevent “groupthink?”

