creativity requires the courage to let go of certainties

As life gets visually noisier, brands that dial back to their core essence stand out by contrast.  –Pio Schunker

I love kick off meetings.  I love them because usually it’s when organizations are most focused on their core business.  There are rally cries for company wide focus on things like “service,” “excellence,” and such and such.  Over the course of the year it’s easy to drift away from the essence of what makes that organization unique and get caught up in non sense.

I’m reminded that if our brand is getting noisy it’s time to cut back to essence of who we are.