The Burger King Looks like Mel Gibson

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Can Social Technology change lives?

I have one question for you today. It’s simple.

Can social technologies change lives for the better? If so, how?

Top of Mind

Two filmmakers from Germany used a projector and a video camera to bring the topic of homelessness, a problem often ignored, to the top of people’s minds.

Often people don’t grasp how important an issue or an idea might be the first, second or even the 3rd time you tell them. Sometimes all we need to do is find creative ways to tell stories that can provoke change.

Create An Experience

I love that Southwest is passionate about creating an experience for there customers. Here’s the beauty in their approach, it’s all organic. They allow their employees to contribute to what is normally a pretty mundane process and create an experience by using whatever talent they may have. Jokes, Humor, Looks, Song and yes rapping are all fair game at Southwest.

How are you creating an experience?

I am allergic to doing the same things as last year

I’m allergic to wanting to do “the same things as last year” even if they were a hit.  Beware there is a little extra fire behind my fingers tonight.  When it comes to creative ideas that have been successful, I think it’s easy to be tempted to find a way to bottle it up, repackage and re-purpose it hoping for the same outcome every time.  It doesn’t happen.  The magic eventually evaporates.  Plus, nobody likes to be served something that has already been chewed.

2 quotes for you to comment on and then I am off to bed:

“You can’t use up creativity, the more you use the more you have. Sadly, too often creativity is smothered rather than nurtured. There has to be a climate in which new ways of thinking, perceiving, questioning are encouraged.”  Maya Angelou

“Even the most creative people are tempted to stop being innovative when their ideas become
successful. They subconsciously create a rule that says, “This idea worked, so don’t do it
differently.” They “rubber-stamp” instead of “re-create.” I’ll say this as clearly as I can: If you
are executing the same creative ideas you did last year because they worked, you are already on
the decline.” Ben Arment

Let’s re create!